Account-Based Marketing - ABM: Increase Your B2B Efficiency
- Description
- Curriculum
- FAQ
- Reviews
Do you want to know how to increase your company’s sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?
Account-Based Marketing (ABM) is the best solution if you want either of those things
This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more
This is a brilliant solution to 5X your conversion rate and cut down on marketing costs
What’s best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts
In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B
WHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE?
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You will understand how account-based marketing works
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You will be able to create your own account-based marketing strategy
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You will define your top account list
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You will create your ideal customer profile (ICP)
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You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors
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You will engage your ABM targets through different channels of communication like email, social media or targeted advertising
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You will make your strategy omnichannel
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You will learn about what sales funnels are
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You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
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You will use AI tools (ChatGPT) to effectively communicate with clients
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You will proceed with a comprehensive analysis of your ABM activities
WHAT ELSE DO WE OFFER IN OUR ABM COURSE?
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Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory
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Сhecklists and templates you can use for your different real projects
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A free copy of the book “Cutting-edge digital marketing”
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Lifetime access to the course and its updates
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A certificate from Udemy upon completion of the course
LEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:
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Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
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Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more
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Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns
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More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing
ONLY 2.5 HOURS OF COURSE TRANSFORM YOUR MARKETING EFFORTS ON YEARS
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee! So, you can get your money back if these tactics don’t bring results to your business
JUST START ACTING!
Click “Enroll now” and start attracting only targeted clients to get more conversions!
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1
Introduction to the Course [+Checklist and Book]Getting to know each other. Overview of the agenda, target audience, expected results, and benefits of our account-based marketing course
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2
Our Expertise in Account-Based Marketing
Why do we lead this course for you? What is our expertise in account-based marketing?
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3
What Is the Account-Based Marketing?
Definition of the account-based marketing (ABM) and its specification
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4
Build Your Account-Based Marketing Strategy
You will understand how personalised mass communication relates to account-based marketing and how you can build your first account-based marketing strategy
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5
Benefit From Studying on Udemy More
Overview of Udemy features you can use to assist your learning
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6
[Manual] Define Your Top Account List
Brief overview of forming customer database process and a short guide how to create a top account list
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7
[Manual] Describe Your Buyer Personas
Practical video on how to create your ideal customer profile (ICP)
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8
[Manual] Acquire Customer Contacts through LinkedIn Sales Navigator and Hunter
Practical lecture on how to get contacts through LinkedIn Sales Navigator or Hunter
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9
[Manual] Collect Customer Contacts with Snov.io
Practical lecture about collecting contacts with Snov.io
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10
[Manual] Embrace Mass Collecting of Contacts
Practical video about mass collecting with LinkedIn Sales Navigator and Snov.io
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11
How CRM Can Help You Order the Mess in Your Database
Using CRM as a customer base processing tool
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12
Why Competitive Analysis Is Important?
Explain the significance of competitive analysis and how to conduct competitor analysis in Google services
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13
[Manual] Analyse Your Competitors with SimilarWeb
Practical lecture about using Similarweb in competitive analysis
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14
[Manual] Use Serpstat to Find out More About Your Competitors
Practical lecture about using Serpstat in competitive analysis
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15
Tools for Social Media and Email Marketing Competitive Analysis
Overview of tools for competitive analysis of Facebook, Instagram, YouTube and email marketing activities
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Master Competitive Analysis with Our Template
Practical lecture about competitive analysis
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17
[Manual] Use Cold Emailing in the Right Way
Understanding of cold emailing concept, its advantages and on how to stay away from spam when send cold emails to your prospects
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18
[Manual] Create Engaging B2B Email Campaigns
Practical lecture on how to craft B2B email campaigns to engage decision-makers
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19
[Manual] Don’t Forget About Your Base. Keep Them Engaged With Follow-Ups
Practical lecture on how to write сompelling follow-ups
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20
[Manual] Analyse and Improve Your Email Campaigns
Practical lecture on how to analyze and enhance your email marketing performance
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21
[Manual] Make Your Strategy Omnichannel
What the omnichannel strategy is. How to lead an omnichannel strategy for your ABM efforts?
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22
Use Sales Funnels as a Guideline for Your Omnichannel Efforts
Overview of the See Think Do Care sales funnel
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23
LinkedIn: Scale Your Lead Generation with Automation
Why automation is beneficial for lead generation on LinkedIn. Overview of a Dux-Soup tool's functionality
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24
[Manual] Launch Your Facebook Advertising Campaign
Practical lecture on how to set up Ads Manager and create the first campaign
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25
[Manual] Find Your Target Audience
Practical lecture about what a target audience is and how to identify it
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26
[Manual] Write Compelling Ad Text Copies
Tips and hacks how to create engaging text for your ad campaigns
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27
[Manual] Choose the Correct Type of AdvertisingPractical lecture on how to choose the correct type of advertising for your ABM strategy
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28
Types of Content Your Business Should Be Promoting
A brief overview of what content to promote for your lead generation efforts
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29
GenAI for Ideal Customer Profile Creation
In this lesson, you will practice the creation of ICP with the GenAI tool Elsa.
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30
Different Types of Follow-Ups
Overview of different types of follow-ups to increase your close rate
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31
[Manual] Prepare for Online and Offline Meetings
Advantages of meetings in ABM strategy, the appointment process, preparation to the meeting - what must be researched and how to build a meeting agenda
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32
Events in Account-Based Marketing Strategy
Why it needs to be included in the ABM strategy, what types of events exist, and how to make preparation more effective
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33
Effective Customer Service Using ChatGPT
In this lesson, we'll explore how ChatGPT enhances customer support
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34
ChatGPT and Call Draft Preparation
In this lesson, we will focus on the importance of being prepared and well-organized before a meeting with a client. Specifically, we will learn how ChatGPT can assist in creating a call draft or agenda for different types of meetings
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35
Customer Follow-up Writing Using ChatGPT
In this lesson, we will explore how ChatGPT can assist in creating high-quality follow-up emails to send to clients after a meeting
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36
Customer Survey Generation Using ChatGPT
In this lesson, we'll create a customer feedback survey using ChatGPT
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37
Feedback Analysis Via ChatGPT
In this lesson, we'll use ChatGPT to analyze customer feedback and identify common themes
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38
How to Build Knowledge Base with AI
In this lesson, we'll use ChatGPT to Build a Knowledge Base
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39
ChatGPT Suggestions to Provide Better Customer Support
In this lesson, we'll ask ChatGPT to provide suggestions on how to improve customer service
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40
ChatGPT Tips for Crisis Management
In this lesson, you will learn how ChatGPT can help with crisis management at your work
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41
Tailor KPIs to Evaluate Your Strategy Efficiency
Which types of KPI you can use to analyze your data
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42
[Manual] Draft Your Monthly Performance Report
A guide on how to analyze your database to observe results of your ABM efforts
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43
How to Improve Your Results
What conclusions can be drawn from KPI results and how can these aspects be improved
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44
TOP 90 AI Tools in 2024-2025
In this lecture, we'll share the top AI tools that will make your journey much easier.
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45
How to Leave a Review for the Course?
How to leave a review for the course
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46
How to Get Your Certificate for the Course?
How to get a certificate
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47
Final Part
Appreciations and wishes
