Product Management for Profit with Dekker
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Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager!
Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA.
Apply the secrets that separates successful, profitable products from the graveyard of failed products.
Discover research-backed strategies and nitty-gritty execution tactics of product management.
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The key factors that determine whether a product will succeed or fail
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Why some products are fundamentally more profitable than others
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Market research mastery & competitive analysis (including all the major types of market research)
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Tactical project management for product managers
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Product Led Growth (PLG)
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Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & more
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Data-driven decision-making
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In-product analytics
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Customer-centric product innovation
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Leadership for product managers
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How to manage programmers
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Strategic, profitable product vision
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Road-mapping and prioritization
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Cross-functional collaboration and influence
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Agile and waterfall techniques
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Product launch excellence
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Product management certification
Unlock Your Potential, Elevate Your Product Management Career, and Drive Product Success
Are you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you’re a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.
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1Build PR into Your ProductVideo lesson
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2Product Value Proposition 2Video lesson
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3Product Management - High ProfitsVideo lesson
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4Product Management - You Do Not Need a Unique Product!Video lesson
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5Product Management ProfitabilityQuiz
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6Product Management - You Do Not Need a Unique Product, Part 2Video lesson
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7AI Marketing AssistantVideo lesson
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8Product Word of MouthQuiz
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9Product Management Highlight: SnapEngage & ScreenCastOMaticText lesson
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10Meeting Customer NeedsText lesson
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11Product Management 4Video lesson
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12Product Features That Do Not Create ValueText lesson
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18Project Management for Product Management - Part 1Video lesson
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19Product SchedulesQuiz
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20Project Management for Product Management - Part 2Video lesson
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21Project Management for Product Management - Part 3Video lesson
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22Project Management for Product Management - Part 4Video lesson
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23Project Management for Product Management - Part 5Video lesson
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24Agile Scrum PrimerText lesson
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25Sprint BacklogQuiz
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26Living in an Agile World: The Strategic Role of Product Management...Video lesson
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31ProfitVideo lesson
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32ProfitQuiz
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33Product Positioning MistakesVideo lesson
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34Product Positioning MistakesQuiz
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35Dyson Product Marketing ExampleText lesson
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36The Big Mistake in B2B Product Marketing that People Keep MakingText lesson
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37Key B2B Marketing NotesVideo lesson
For further reference, please see Dr James Anderson and the book Business Market Management
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38Notes QuizQuiz
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39Managing CannibalizationVideo lesson
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40Product lifecycle decisionsVideo lesson
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41Product LifecycleText lesson
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42Nike Example: Big Product Marketing MistakeVideo lesson
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43Website Data InsightsVideo lesson
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44Website Data InsightsQuiz
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45Lessons from Grant Cardone's 10X RuleVideo lesson
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46No BS Direct Marketing SummaryVideo lesson
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52SaaS Positioning Worksheet - Part AVideo lesson
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53SaaS Positioning AQuiz
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54SaaS Positioning Worksheet - Part BVideo lesson
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55SaaS Positioning BQuiz
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56Email nurturing after signing up for a free account - part 1Video lesson
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57Email nurturing after signing up for a free account - part 2Video lesson
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5850+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!Text lesson
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59SaaS Sales Demos that Sell!Video lesson
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60SaaS Startups Are Not Greedy Enough!Video lesson
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61SaaS Marketing Time HorizonsVideo lesson
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62SaaS Positioning 1Video lesson
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63Positioning QuizQuiz
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64Example - BoltText lesson
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65QuizQuiz
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66SaaS Positioning 2Video lesson
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67SaaS Positioning 3Video lesson
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68Automation vs AnalyticsVideo lesson
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69Positioning - Successful CompaniesVideo lesson
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70Meet Customers Where They're AtVideo lesson
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71Homepage MessagingVideo lesson
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72LinkedIn Ad ExampleText lesson
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73Vertical SaaS PositioningVideo lesson
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74Building a Story BrandVideo lesson
